Strengthening of the US dollar against world currencies more than 22% over the last year a significant impact on the incidence of US exports. Firstly, there is a reduction of profit from foreign markets while translating it into dollars, and secondly, because of the increased cost US companies have become less competitive in comparison with countries with cheapened currency.
Receives the bulk of its revenues outside the United States, Apple was forced to admit that the strengthening of the dollar against other major currencies has undermined the real incomes of the corporation, as not all markets it is time to make adjustments in retail prices following the exchange rate fluctuations. Strong dollar hurts the manufacturer, who are paid in US currency.
The negative dynamics of the dollar has led to the fact that the Bank of America Merrill Lynch called this process "recession profit" - after the collapse of indicators for at least two consecutive quarters on an annualized basis. Specialists at the same time emphasize that the strengthening of the dollar during the year by 25% mean reduction in income of the stock market by more than 10%.
"All this is just the beginning, the influence of the dollar on the profits of US corporations can last from three to seven years" - said the financial strategies of Wall Street and CEO of Richard Bernstein Advisors Richard Bernstein.
In March of this year, Apple has revised the price of its products in many countries around the world. Due to the strengthening of the US dollar iPhone, iPad and Mac rose in Australia, Canada, New Zealand, France, Denmark, Sweden, Finland and other countries. For example, in Canada, Apple increased cost of the iPhone 6 with $ 749- $ 969 to $ 839- $ 1,099. Thus, an increase of 12-13%. In terms of local currency in Canada is more expensive smartphone by almost 30% than in the States.
Prices have changed on your Mac. Now in Canada, 15-inch MacBook Pro with Retina display is $ 2449- $ 3049 instead of $ 2099- $ 2699. Monitor Thunderbolt Display rose by 200 Canadian dollars - from $ 999 to $ 1,199.