Apple has found a new way for himself to win over the people are competing Android-smartphone. It is known that the corporation is preparing to offer our customers a gift card to buy iPhone specific denomination in the case of delivery in the Apple Stores smartphones running on the mobile platform Google.
Take the customer the old thing in partial payment of the purchase - long common marketing ploy. Apple itself since 2013 allows owners of iPhone, iPad and Mac devices purchased to replace the old model of the last generation. To do this, bring a certified smartphone or tablet to the service center, and its cost will be counted against the new purchase. A similar move in December 2014 to make the Russian Yota Devices, offering to exchange old YotaPhone on new generation model for a 20% discount.
Measures that are going to take Apple, dictated by the large number of Android users transition to the new iPhone and iPhone 6 6 Plus, says columnist for "Komersant" Dmitry Lebedev: they prefer the big screen before, but simply had no alternative. That is why in this case, Apple will succeed: users migrate anyway, and now make that choice for them is just easier.
In this case, the Apple device willingly accept to offset purchases not only the company, but also its competitors in the mobile market. For example, China's Xiaomi, continuing his winning pace on the Asian region, is planning to launch an exchange program for used iPhone to new smartphones of its own production Mi Note. In November of 2014 to subsidize the exchange of any iPhone on your device has become a Canadian Passport BlackBerry.Microsoft recently invited to share iPhone's new low-end smartphones Lumia 630. Similarly, the trade-in program is used, for example, some dealers premium car brands are even ready to pay extra to customers who refuse to competing brands.
It turns out that now Apple, against which he fought, it seems the rest of the market, has decided to go ahead and add fuel to the fire of competition, dealing a blow from all the competitors, use the operating system Android. For American corporation that step can be very timely. After all, at the end of the last three months of 2014 delivery devices on iOS exceeded supply on Android, amounting, according to Kantar, 47,7% against 47,6%.