Tuesday, April 7, 2015

Angela Ahrendts: no more queues on the day of new Apple products

Head of the Department of retail and online sales of Apple Angela Ahrendts expects to get rid of the traditional queues in stores Apple Store, which line up every time when a new product "apple" of the company. This was reported Bloomberg referring to the letter sent Ahrendts subordinates.

In a letter to a top manager instructed sellers to send shoppers online Apple store novelties.April 24 the company plans to begin sales of smart hours Apple Watch and Ahrendts intends to exclude the situation with the long queues in the run-up to the launch of the device.
"The days of waiting in line and divination, if you have enough goods in the shops, to our customers behind" - said in a letter Ahrendts. She called a bet on online sales "significant change" in the strategy of Apple. Next Friday, April 10, everyone in the Apple Store will be able, by appointment, to get acquainted with different models of hours and choose a suitable to make reservations.
Sales of Apple Watch will start on April 24 in the US, UK, Australia, Canada, Germany, Hong Kong, China, France and Japan. The device is presented in two versions, with a screen size 38 and 42 millimeters. The price of the clocks of different models range from $ 349 to $ 17,000.
Ahrendts went to Apple in 2014, before that she worked as CEO of the British company Burberry.